The Perfect Coffee Mug. | Fran Berger
Choosing the perfect mug is about more than just visual appeal. I go into deeper detail in my book, The Catalogue, about what to look for when you’re selecting a mug, but watch here to learn the basics.
Buy The Catalogue: https://franberger.com/the-catalogue/
Fran Berger is unquestionably an entertaining dynamo, with an inimitable combination of elegance and edge. After mastering an incredibly successful over 20-year run as the original owner of The Farm of Beverly Hills®, a much-ballyhooed Beverly Hills landmark and Los Angeles area mini-chain of restaurants, where the Cobb Salad and Brownies have become gastronomic staples, Fran has gone on to earn her place in the national spotlight as one of the country's go-to home entertaining experts, becoming a recognizable face on daytime television and in consumer lifestyle media.
Fran's years of knowledge as an established entrepreneur and restaurateur are fused with her love of entertaining. Fran recognized people have so many concerns over entertaining — what to serve, how to serve it, and how to plan overall — making her ability to provide guidance, recommendations, and assistance in curating a personal entertaining style in high demand.
Fran doesn't plan parties. Instead, she works closely with her clients, who like a sophisticated lifestyle. She helps them curate the perfect bespoke experience for their guests. She knows all of her clients want to impress their guests with sophistication. Those she chooses to work with include some clients who may be just dipping their feet into the shallow end of the pool vis-à-vis entertaining and not sure where to start. They may need help organizing or reorganizing their dining areas after many years in the same home. Or, perhaps maybe those who have just purchased a beautiful new home and are now looking for the perfect refined collection of kitchenware.
As she excitedly proclaims, "If you're not comfortable entertaining, you're simply not going to do it, and then you've lost the opportunity for the joy in your life of having people come together. To me, this is the essence of life itself — inviting people together to get to know one another on a deeper level and having great fun over fabulous food."
Video Editing: Andy Riddle
Production: Shannon O’Dowd
Title design, Graphics: Ray Wyman Jr, @heavypen
Management: Brandi Kamenar, @brandikamenar